Italy is famous all over the world for its wine culture. The quality of the land, the climate and, above all, the experience developed over the centuries in the wine making industry make Italian wine one of the most representative products of its land.

“Wine culture” is an interesting concept: it involves drinking, but also tasting, enjoying, sharing – exactly like the Chinese “tea culture”, as ancient and as deeply rooted.

The growing attention of the Chinese market to wine culture is of paramount importance for Italy, not only with the aim to deepen bilateral ties, but also as a mean to promote better understanding of its multifaceted culture. Educating the consumers to understand the origin and history of Italian wine-making, to taste and to learn how to pair it with different food cultures and food tradition, is a necessary step in the process.

Companies like Hooney, active in importing and distributing top Italian wines in China, are therefore crucial links in this chain of cultural promotion. I therefore praise this initiative and I wish it the greatest success.

Congratulations,  Hoonay!

Pursue high quality, Create excellence; 

Italian wine and food tradition is a priceless heritage. Since the VII century BC, viticulture was widely entrenched in Etruria. However, ancient wines were extrimely different from the ones we drink today: very aromatic, concentrated and alcoholic. For instance, Antinori family have been producing wine for more than six centuries and is a member of the League of Florentine winemakers from 1385, when Giovanni di Piero Antinori decided to join the organization.

Nowadays it is possible to find evidence of the deep roots of Italian wines in Pollenzo, a small village in Cuneo province (Pidemont) where the`Wine Bank` is located. The project is an attempt to restore and conserve the historical memory of Italian oenology. The bank – which also has a caveau as a finance institute –  is set in prestigious 19th century wineries and represent a unique striking showcase where it is possible to discover great Italian wines, with more than 100,000 bottles of  the best 300 national wineries. 

Italian wine export to China has grown in recent years, reaching almost a billion dollars in 2012 and confirming Italy as the fifth largest wine exporter in China. It is a respectable position, but certainly undersized compared to the quality of Italian wines and to the peculiarities of the different vine varieties. For instance, Sassicaia wine is well known for the valuable vineyards from which it originate, morphologically similar to those of Chateau Lafite.

In China there are 10 million regular wine consumers and nearly a double figure considering occasional consumers. Italy wants to be more and more present in the market and offer an increasingly rich range of choices. In November 2012 Italy was the country with the higher number of exhibitors at Food Hospitality China, held in Shanghai: 50 Italian food and wine companies were in the Italian pavilion and other 59 out of it.

Italy considers as a priority to reach more and more Chinese consumers to further enrich the offer of prestigious labels, as well as to extend their experiences of refined Italian flavors. Companies as Hoonay are our natural partners in this task, which is not only commercial but even a cultural mission of "ageing" and expansion of  horizons.

Congratulations to Hoonay!

Italian wine is a pride of our country and it enjoys high praise around the world for its uniqueness, high quality, and mellowness. As the result of the economic boom, China has become a most important market. More and more consumers have developed their taste to quality products in their pursue to quality life. Italian suppliers are in a prime time to explore the Chinese market by presenting the excellence of “Made in Italy”. Wine in particular is imprinted with our culture and custom. Hoonay company has been very successful in introducing top-brand Italian wines into China. I have all reasons to believe that Chinese consumers will soon be fascinated by more and more Italian fine wines and be convinced by the charm of Italian style.

Based on the development of Chinese market and the good cooperation with Tenuta San Guido, Hoonay Industrial was established to introduce Italy top brands into China. This is positive for promoting business between Italy and China, and significant to introduce Italy wine culture to Chinese consumers. We will provide our strong support for Hoonay’s development.

It is always a pleasure to support a company specialized in promoting "Made in Italy" products.

Hoonay Industrial is a wine distributor with high professional skills. And I wish they can be successful in promoting Italian wine culture.

I would like to express my appreciation to Hoonay Industrial (Shanghai) Co. Ltd for the outstanding job they are doing to promote Italian top brands and in introducing Italian fine wines and culture in China.

Italy is one of China’s top wine supplier. The demand and appeal of Italian wines is constantly growing. The excellence of Italian wine is recognized and appreciated more and more by Chinese consumers.

I am confident that Italian wine will develop even further in China's market because of our devotion to the quality, our synergy with importers and with Chinese distributors who frequently come to Italy to enjoy our wines on place.

The future for Italian wine in China is bright and with the co-operation of professional and reliable partners as Hoonay Industrial, and the favour of the Chinese people, it will grow more and more.

Italy is the first wine producer and exporter in the world in terms of volume. We are the market leader in USA, Germany, Japan and in many other countries.

Moreover, we have a unique treasure: hundreds of local vine varieties which just in Italy are cultivated with success. We are therefore able to offer original and unique wines, well away from ‘international’ stereotype products originated from a few vine varieties, the same in the entire world.

Italian wines are systematically at the top positions in all prestigious magazine rankings and are regularly rewarded in contests and blind tasting all over the world. 

So it is not surprising that in Italy wine is not just a simple product but a symbol of our culture and expression of the richness of Italian land.

We are thus very grateful to Hoonay for its choice to exclusively promote Italian wines in Chinese market, avoiding easy choices in line with the trend of the moment or temporary commercial achievements. 

Italian producers that Hoonay has been able to attract in its portfolio are without doubts some of the most prestigious names in the world and we are sure that Chinese consumers will be able to appreciate the high quality Hoonay can offer.

Thanks to Hoonay commitment too, we are sure that Italian enological culture will have more and more success in China, leading to commercial return that our wine surely deserves.

I am grateful to Hoonay Industrial Co.,Ltd  for their efforts in promoting Italian wines such as  “Sassicaia”, one of the best Italian wines.

Rich and full; intense and yet harmonious. Drinking Sassicaia is a refined and pleasurable experience. It could also represent s a good financial investment, as Sassicaia is known for its particular longevity and to maintain and further develop its value.   

Sassicaia owes its success to centuries of wine making and the particular know-how in the Italian region of Tuscany. As anybody who has visited Italian wineries know, Italian wine represents an extraordinary experience: Italian wine indeed captures and expresses the essence of a territory blending tradition and innovation. This is particularly true in Tuscany which is the Italian lifestyle cradle and the expression of the oldest Italian traditions and culture. 

In Mediterranean culture wine has always been more than a drink. It is also a vehicle to bringing peoples together and creating an ideal bridge between  Italy and China and their cultural identities.

I want to thank Hoonay Industrial Co.,Ltd  for their activity and express my best wishes in further promoting quality Italian wines.

Hoonay Industrial is the ambassador society of Italian fine wines in China. It has been able to realize in two years what we just can imagine to achieve in a so difficult and complex market.

Hoonay’s managers have lived in Italy for a lot of years and they not only appreciate Italian wines, but even Italian culture, so that they know how to promote Italian wine with a Chinese interpretation. This is their secret, in addition to their marketing skills. If each year a society as Hoonay Industrial sprouted, in a short time Italian wine would become the protagonist of Chinese drinking.  

Thank you for all that you do in the name of Italian wine.